Top of the Town, Basingstoke

Urban Initiatives Studio established a vision for the Top of Town area that re-defined the role of this area in the context of the wider town centre and established a path towards successful regeneration. The study has engaged with the council officers, councillors, members of the town centre forum and other stakeholders. It considered a range of interventions from promotion and marketing of the town centre, events and temporary uses, reviving of Basingstoke market, public realm and shop front improvements, alteration to town centre access and parking and the development of underused sites. GVA provided commercial advice to the team.

The vision study has been completed in early 2014. The concept masterplan was approved at Council Cabinet and the decision was made to progress a number of the proposals, including significant investments in the public realm and market improvements. Further exploration is ongoing in relation to a number of development proposals promoted in the plan.

Region: 
South East
Disciplines: 
Branding & Identity Design
Market Analysis
Masterplanning
Public Consultation
Regeneration
Streetscape Design
Town Planning
Urban Design
Sectors: 
Residential Schemes
Retail and Town Centres
Commercial Office & Employment Space
Public Realm Design & Transport Planning
Mixed Use Brownfield Regeneration
Green Infrastructure & Open Spaces