Place Logic

Place Logic is a simple-to use graphic methodology that untangles urban complexity and connectivity to provide a sound basis for strategic decision making and planning.

  • A powerful new urban network analysis
  • Maps that analyse and clarify urban complexity
  • Tests the impact of planning and design decisions

Understanding complexity in urban areas is essential to the creation of places where people want to live, work and visit.

Place Logic can be used for a wide range of urban analysis, and is available now for urban planning, design, transport and property development, either alongside ADAM Urbanism’s services or as a completely separate consultancy.

Place Logic uses the most up-to-date network analysis applied to GIS (accurate vector maps containing geographical information), which can then be illustrated to scale and overlaid on maps or aerial photographs. Place connectivity and street activity maps are produced, with routes simply graded with a colour ramp – high levels in red to low levels in blue.

By setting up an analysis of urban structure, different options for changes to street arrangements can be tested out. New master plans can incorporate an effective layout for maximum accessibility, 2 which can then feed directly into highway design and proposed land uses, such as retail shops and community services. These uses can be allocated to those places which have the highest relevant potential activity, thereby minimising the risk of long term failure.

Place Logic is based on the Multiple Centrality Assessment research conducted over several years by the University of Strathclyde, École Polytechnique Fédérale de Lausanne, and the Italian National Institute of Nuclear Physics, that has been widely tested and published in recognised research papers.

We continue to develop Place Logic to provide increasingly sophisticated analytical relationships between use and movement.

Wellesley, Aldershot, Hampshire – a master plan for new mixed use residential development of 4,500 homes on 148 hectare site of surplus military land
Using Place Logic on Wellesley development area to show the existing Street Activity, with the most active routes in red and least active in blue
Using Place Logic on plan of Winchester in Hampshire, to show Place Connectivity, with the most connected places in read to least connected in blue
Primary Office
Old Hyde House
75 Hyde Street
SO23 7DW
01962 843843
Regional Offices: 
South East
Recognised Practitioners: 
Peter Critoph
Robert Adam
Hugh Petter
Urban Design
Residential Schemes
Retail and Town Centres
Commercial Office & Employment Space
Public Realm Design & Transport Planning
Mixed Use Brownfield Regeneration
Greenfield Development
Green Infrastructure & Open Spaces
Coastal Areas
Tourism & Leisure
Health & Social Care