Applied Wayfinding

Applied Wayfinding is an international design consultancy with expertise in designing legible systems for complex environments. Our approach and methods have evolved from many years of experience in developing world-class wayfinding schemes for cities, campuses, parks, mixed-use developments and internal spaces.

Our objective is to provide people with relevant tools to optimise how they use their environments. Providing people with confidence and choice are central to our approach to information design. Our current projects take us around the world: a signage and urban information strategy for Edmonton; wayfinding for the City of Cleveland, OH; a transport information strategy for Toronto; large mixed-use developments in Hong Kong; and a city-wide wayfinding strategy for Rio de Janeiro.

Applied created the world’s most cited and largest city wayfinding system, Legible London. We conceived the strategy and created the case for I Walk New York, a major campaign to get more people on foot in New York City. We have also been instrumental in transforming urban information standards in Metro Vancouver, having developed a regional transportation information programme for TransLink, created a city-wide pedestrian wayfinding for the City of Vancouver, and integrated wayfinding for the University of British Columbia.

Primary Office
3rd Floor
22 Stukeley Street
020 7017 8488
Key Contact
Hannah Kennell
Regional Offices: 
3D Visualisations
Branding & Identity Design
Education & Training
Environmental Planning
Graphic & Web Design
Landscape Architecture
Product Design
Streetscape Design
Town Planning
Transport Planning
Urban Design
Residential Schemes
Retail and Town Centres
Commercial Office & Employment Space
Public Realm Design & Transport Planning
Mixed Use Brownfield Regeneration
Coastal Areas
Tourism & Leisure
Health & Social Care